From Persia to your Home

We all know very well how the world has changed. Everybody is taking the same steps over and over again, shopping the same recommended products and consuming as fast and cheaper as they can. 

At Farug we are working to transform the way we consume.

Say goodbye to unoriginal and say hi to unconventional

We are original, non-conformist and individual souls, people who need to find an authentic way of living. We wanted to live alternative experiences, seek freedom on an individual level and bet on a consistent life.

Around the world

From family-run businesses in Zagros to your home. We work closely with weavers, collaborating with them to meet the highest possible standards. This means we can ensure that they’re paid a fair wage and working fair hours, in a safe environment. Check, check and check.



The best representer of persian Art and Culture of the world.